Beverly Hills RN

SEO  Success Story
Beverly Hills RN 
Sylvia Sylvestri founded Beverly Hills RN to offer certified professional training for physicians and nurses in the application of the  latest injectables and PRP procedures (platelet rich plasma procedures) like the O-Shot and the Vampire Facial (made famous by Kim Kardashian)

She is the first certified trainer in the US for PRP procedures developed by Dr. Charles Runnels. and those that train with her become certified as well.

The Challenge

Beverly HIlls RN needed their website to rank better on Google. They also needed Form Tracking, Call Tracking and other website conversion tracking measures, and monthly analytics reviews to see how their online marketing efforts were working.  

What We Did

We provided ...
  • New SEO Campaign 
  • Website Improvements 
  • New Pages
  • New Headlines, Subheads ,and Body Copy
  • New Banners
To transform the Beverly Hills RN website into a reliable business development engine we revolutionized the SEO campaign, researching the competitive landscape, then revising and updating the SEO work from top to bottom. The business' key message was buried. To fix that we replaced the Homepage Hero banner with a new one putting the Training message front and center. We added another new banner to the Homepage to promote the O-shot, one of the most sought after trainings and procedures.

We added and updated pages describing important parts of her business that weren't made clear on the site. We wrote original copy, lots of it, researched and added keywords, meta data, started a responsible link-building initiative and revised the layout to make the site easier to use. 

We set-up Google analytics properly, then added Conversion tracking and Call tracking.  

What We Achieved

Business has been improving steadily. Site traffic is not only increasing, the relevance of the new visitors has significantly increased. We eliminated the bot traffic and questionable visits from Russia and the Eastern block. Completed forms have grown 150% monthly. Listings of Sylvia and her business have been cleaned up and are climbing up on Google.  

ROI for Sylvia and BHRN has been outstanding.  

"Working with the Sherman team has been terrific for our business."
       Sylvia Sylvsetri, Founder
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