Key Messaging & Responsive Website
Success Story


CNSI is a nanoscience research institute producing life-changing social and economic impact in California and across the world. Their groundbreaking discoveries are achieved with world-class expertise in nanosystems research primarily in Health and Medicine, Energy, Environment, and Information Technology. 

CNSI sits on the UCLA campus between the Medical school and research centers and the life sciences and engineering schools - ideally situated to develop world leading nanoscience and nanotechnology innovations.

"You exceeded all our expectations."
   Shaun Mason, Director of Communications

The Challenge

Sherman Marketing was invited to participate in an RFP process at the end of which we were selected to develop the new CNSI responsive website. At our first meeting we made our strategy and process presentation to 38 people, all stakeholders, all highly educated, each with their own set of needs of what the new website must accomplish.

What We Did

We provided ...
  • Key Messaging  
  • New Mobile Responsive Website
First, we completed our signature Key Messaging service, developing relevant new headlines, subheads, identity statements, and callouts for the website. The results were compelling and powerful. 

Next, we designed and built a new contemporary mobile responsive website appropriate for CNSI and its international presence.

What We Achieved

CNSI had a bold, new responsive website with a compelling design and powerful messaging; easy to use, and easy to update. While the site was loaded with a broad variety of scientific and technical information, it was remarkably user friendly.

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